When content marketing is implemented properly, it is a great method of strengthening a brand’s online presence, building relationships, and sharing knowledge. Despite the outright benefits that come with effective content marketing, some brands still equate it to hard sales. Whether your enterprise is at the start-up or a little advanced, the content it generates must educate, excite, and empower the target audience to strengthen relationships.
For marketers and entrepreneurs, the main question is how to come up with such highly valuable content. The following are top content creation and distribution tools that your business should utilize.
This is a complete content system ecosystem that combines popular and highly flexible workflow apps with unique marketplace to help with creation, branding, and publishing. With ClearVoice, you are able to meet top marketplace creators and link with great writers who will craft the content you require. The large pool of professional content writers will give you flexibility in timelines, budget, and a unique approach. Even if your business is new or require some impetus, ClearVoice will help to identify influencers and use competitor analysis to help pick the best practices to get engaging, useful, and actionable content.
Curata is a unique tool that provides two content marketing platforms for brands that are deficient of good content. It uses CSS (content creation software) that will look and discover top content using self-learning engines and then refine it for your pages. The found content will be organized and contextualized before being published and aggressively promoted. Curata also utilizes content marketing platform to get data-driven insights to look for the content that resonates more effectively with your audience to help to align it with your content strategy.
Have you been wondering the right influencer and outlets to use in order to leverage your brand? BuzzSumo is a tool that helps to identify the content by topic in your industry so that you can align your write-ups with it. It also helps to analyze your competitor’s content so that you can craft better content, get better engagement, and higher sales. On social media, BuzzSumo will compare shares and follow your brand on Facebook, Pinterest, Google+, Twitter, and LinkedIn to generate useful statistics that will help you craft better posts. Using its dashboard, you can filter content by video, interviews, infographics, and articles to get what is related more to your business and has a higher probability of drawing attention. With this tool, you no longer have to try using a content that is infective from the first moment.
Have you been creating content for your brand but you are unable to effectively distribute it via appropriate channels? OutBrain might be the best solution. The tool picks and evaluates related content online to suggest where you should publish it. Whether it is videos, articles, blogs, or infographics among others you are sure of sending the content where it will make the highest impact.
These tools help you to create content that is in line with your target audience requirements. They make it easy to look at competitors’ content and review the best posts so that your content is superior to drive higher traffic and engagement.