Marketers for most brands today tend and prefer using the main social media platforms such as Facebook, Twitter, YouTube, and Flickr. They rarely see Instagram as an online marketing tool. However, ignoring Instagram denies you a lot of useful opportunities to make sales.
In a similar way, many top brands in the market today took some time before appreciating the huge potential that is the Instagram. Over 300 million people use Instagram daily posting about 95 million videos and photos (216,000 per minute). The brand engagement on Instagram is over 55 times that of Facebook, and the clients you are looking are also there. It is because of this that over 90% of Interbrand 100 Firms are very active on Instagram.
Here are 4 more eye-opening reasons to market your brand on Instagram.
Instagram is a great platform for visual content
While all social media platforms are working on making their visual content more appealing, Instagram has a ripe platform for visual marketing. Unlike the standard text posts, visual and audio content is more appealing and will drive a lot of traffic. Because the brain processes images instantaneously and remembers the content better than audios or texts, Instagram is designed with the target of helping you make perfect photos for your brand. It has advanced tools for editing images and making them perfect to communicate, win clients affection and drive conversions.
Instagram does not filter its feeds
One thing that differentiates Instagram from other platforms is that it does not filter its feeds. This means that every post will be visible on followers’ feeds for future views. Your followers will, therefore, not forget about your brand because it will feature permanently in their profiles. The latest addition, Instagram Direct, has proven to be a very useful feature for connecting and communicating directly to your target audience. It makes communication with clients personal and more appealing.
Creates better user engagement
When you engage the targeted audience with images and videos, they easily get involved and connect with your brand. When compared with Facebook, Instagram engages clients 55 times more which is critical in driving traffic and conversion. Followers on Instagram tend to be more active and users will like, comment, and share your images with others. You can also creatively redirect followers to your website, blog, or landing pages for more information about your post and brand.
Instagram has higher conversion rates
For marketers working on social media campaigns, PPC, expert blog posts and other strategies, the main focus is driving conversions. The rate of conversion for brands using Instagram is very high compared to other social media platforms. While you cannot place hyperlinks on your posts except on the bios and titles, the traffic is driven to your home page or landing page is high quality. As Instagram keep working on new features and tools, the conversion rates will only keep going up.
Every marketer who avoids using Instagram does so at his own peril. The platform allows users to use images and videos in a peculiar way to drive better user engagement, experience, and conversions. To get better results, make sure to use different analytics for regular reviews and link the Instagram page to other networks, homepage, and e-commerce store.