The world of SEO is laden with SEO experts who always promise the moon and fall short in delivery. Even a firm with no presence and results will always promise to deliver and put your website on the first page of Google. When you experience a problem and need the services of an SEO Guru, the logical thing to do would be to enlist the services of experts within your region or geographical location. But how do you narrow down to the best individual or company considering that each of them promises the moon? How do you separate the chaff from the wheat and get the services of a truly qualified firm or individual who understands what he is saying?
Clearly determine what you need SEO services for
Considering the fact that there are hundreds of SEO firms within your locality all purporting to offer a number of SEO services, it’s important that you ascertain or determine why you need the services of an SEO company. For your online marketing efforts, do you need content marketing, removal of bad links, on page SEO, PPC management a one-time audit of your SEO campaign, retargeting or a reputation management? What about your short and long term goals? Do you want to increase traffic by a certain percentage? What about the lead conversions? Understanding what you need and why you need an SEO company is important in selecting a firm or company that offers the right services.
Embark on secretive multiple consultations
Consultation is instrumental in helping you identify the right company for the job you need. Now that you know what kind of SEO service you require, the next thing is multiple secretive consultations either in person, via email or through the telephone. The idea is to get to understand the competence of a particular company, the kind of professionals they have for the job, their approach to the job and how their success rate is like. You can do this with several SEO companies and narrow down to the best company to work with.
Take a look at the company’s references and how successful they are
Empty rhetoric, chest thumping or self-elevation is not enough to help you make an informed choice. You need more assurance and evidence that the company in question is capable of getting the job done. The firm in question should be able to show evidence that they have been up to the task with other clients with requests as yours. For instance, if you run an ice cream store, you want a case study of other businesses within your industry that the SEO Company in question has worked with and delivered results. What are the recommendations and references? All these will help you make an informed decision and get value from the company you ultimately decide to do business with.
Have them discuss their experiences, trials, tribulations, success stories and even failure
It’s not all about looking at the resume of a given SEO company. It’s important that you get a clear picture of where the company has come from, some of their success stories, trials and tribulations and how the same has shaped them to become better service providers. By making the companies tell their stories, you get a hang of where they have been, how they approach certain things and how they carry about their SEO process. It’s all about getting an in-depth understanding of the company and ensuring that they are fit for the job at hand.
Having a clear objective of what you want and going about the hiring process in the right way is what makes the difference in the quality of SEO services you eventually get.