Any business that understand its worth can no longer ignore the power of social media marketing and the role it plays in brand promotion and exposure. Social media platforms are the new hunting ground for customers and product promotion and therefore it would be foolhardy for a person to give the whole aspect of social media marketing a wide berth. There are many major benefits of using social media marketing for your business. But however, although there is a plethora of advice on how one should effectively use social media to market their brand, let us take a look at 5 guidelines that indeed, do work.
Link and promote your accounts
The beauty about social media accounts is that you can be able to effectively link them without a hassle. If for instance you have a twitter account, you are able to link it to your Facebook business account or even Instagram and Tumblr. Why is this important? You don’t have to post 4 or 5 different posts once you have linked your accounts. You simply need to post on one social media network and the post will be replicated in all your other social account. Conversely, ensure that you include information about social media accounts on your newsletters and business cards so that your existing and prospective customers can follow you and get firsthand information about your business.
The fallacious reasoning by many business people is that the more they post on social media, the more they reach their audience. Despite having tips and tricks in gaining followers in your business’ social media profile, this simply don’t work. The basic rule of engagement is never to over-post as this might simply lead you to lose followers that simply think you are bombarding their timelines or feeds with numerous posts. Post moderately and sparingly and ensure that whatever you post on social media contains value to your followers. Over-posting can lead to your followers hitting unfollow or unlike button which by all means is not what you intended to achieve.
Post valuable content
Desist in overly promoting your products for the purposes of making a sale but rather embark on posting content that is valuable to your readers. You can show or explain to your customers why a particular product or service is essential to them rather than engaging in constant promotion. But having a long post in social media may not be attractive. Instead, invest in SEO courses and learn how to write good content in your website to share it in your social media platforms. Outline why a given product is useful and its benefit and leave your customers to make the final decision. Quality content should override the desire to over sell.
Engage and interact with your customers
The “social” in social media marketing means that you need to be social and interactive with your customers. Desist from posting content and dropping from the face of the earth. Be available to respond to your customer’s feedback and engage them on a number of things that interest them. Avoid blanket responses but rather focus on providing your customers with quality and informed responses that show you actually took time to understand their queries. Socializing and interacting with your customers on social media shows that you care about them and their well-being. The act of posting and never responding to customer feedback or suggestions could be your undoing and you could end up facing a backlash. Always keep the conversations going.