To put it bluntly, you can’t make any sales without traffic to your website irrespective of who you are. Websites without traffic are useless. They serve no purpose in the larger scheme of things. In internet marketing, there are many ways in which you can generate traffic to your site, through organic traffic by using SEO, social media marketing or even pay per click. Traffic generation for any business entity is a serious business. With that in mind, what are some of the effective strategies and methods to generate traffic to your website?
You can never go wrong with having a blog for your business. Do a random search online and you can be sure that the top searches containing relevant information are blogs, purpose to create content that is informative, enlightening, interesting and sharable. Quality and good content has a way of getting ranked high by Google as opposed to thin content. Blog about things your readers will find useful. The higher blog pages are ranked, the more traffic you generate. There is no denying that people go online to seek knowledge on various things. As such, commit yourself to writing or blogging on information that visitors will find useful, information that is sharable and qualitative in every aspect. When everything is in motion, you will be enjoying traffic like never before.
Make use of videos
Statistics show that people are attracted to videos more as opposed to reading content. YouTube alone gets over 1 billion unique visitors in any given month. What this shows is that if done right, videos are a great way through which you can generate traffic. While creating videos might be a little cumbersome, it’s a proven fact that videos lead to higher conversions. If you get it right and create a viral video linked to your website, you can be assured that your website will be enjoying traffic for years to come.
You probably have heard about podcasts from famous personalities. Creating your own show by interviewing people is a great way through which you can generate traffic to your website. Podcast listeners have grown immensely over the last 5 years (25 million to 75 million). This is a market that you cannot ignore. You need to stop worrying about the cost and get to creating podcasts interviewing people who are experts in certain fields. People love watching podcasts and embedding the same on your website can generate immense traffic to your website. Simply get your podcast from iTunes and start benefiting from the power of the internet.
Make use of social media
If you own a website and have not thought about using social media for your business, you are losing out a lot. It is crucial for you to be in social media. Over 1 billion people are on facebook and over 200 million are on twitter. Half of people registered on facebook log in daily. This is a number you cannot afford to ignore. Social media increases the exposure of your brand, provides an opportunity for your content to be shared, it increases engagement and interaction and ultimately traffic. You simply need to jump on the bandwagon and start generating traffic for your website!