The online landscape has drastically changed over the last few years and while there are now other effective forms of internet marketing such as Social Media marketing, Pay per click marketing, etc. SEO is still deemed to be one of the best marketing strategies out there. A good SEO strategy has a whole lot of benefits. Here are 4 benefits that you can gain from.
Approximately 12 billion searches are made every day on Google’s search engine from over 1.15 billion users living at every corner of the planet; and there are 10 billion websites which are linked to Google and appear in different pages if the content of the website matches the search criteria. When any search is made, Google ranks the different websites according to how well the website is search engine optimized and shows the results on different pages; most people do not progress further than the first two pages when looking for anything on Google and without a good SEO strategy, you will most certainly never end up in the first two pages, that’s for sure!
Cost-Effectiveness and Proficiency
Due to its inbound nature, SEO optimization is much more useful than other cold calling forms of marketing such as PPC and SMM. SEO targets and emphasizes on people who are already looking for your kind of products and services as opposed to other forms of marketing which will try to reach all types of consumers regardless of whether that individual needs your company’s products and services or not. Thus, SEO ensures better sales than other forms of internet or conventional marketing.
SEO Ensures a User-Friendly Website
The perfect SEO website always shuffles around its architecture and its links to make sure that it is easier for search engines to find pages within the website; however, the added benefit to this is that it makes your website more user-friendly in the process! If you have good SEO for your website, it makes your website much easier to navigate as well.
Increasing Brand Value
The best search engine optimized websites usually make it to the top positions for certain search criteria and achieving such positions on various search engines ensure better reputation for your company and also adds brand value to the website. Not only does it increase the number of people who get to see your contents, but top position ranked websites usually instill trust within internet users which is very important if you are looking to brand your business.