It is interesting that more businesses are unable to find effective ways in carrying out mobile ads in their online marketing efforts despite the world having fully embraced the Smartphone era. Compared to computers and laptops, the world is now home to more mobile devices than ever before. In fact, more users now opt to access the Internet using their mobile devices than through computers or laptops.
Unlike SEO which works organically, it is worth highlighting that mobile ads via pay per click platform can be quite annoying to customers. Consequently, brands have to find ways of creating awareness of their products and services without annoying customers.
The following are a few strategies that would leave brands with happy rather than angry and annoyed customers when carrying out ad campaigns on mobile devices:
Knowing the best time to place a marketing ad on mobile devices or platforms is the best way to stop annoying the intended audience. An annoyed customer will keep away from the brand that causes him such anger. Brands must invest and learn about customer behavior. Brands must know the times or moments when customers are more likely to be emotionally receptive to the ads that they send to the mobile devices.
Blind automation produces a whole troop of angry customers. Instead, brands should invest in online marketing strategies that are not only data driven, but also dynamic and intelligent. It is only through such strategies that brands will identify the best moments for initiating conversations with customers. Brands should also make use of such strategies to gain more insight regarding user experience and use the information to fashion their marketing messages appropriately.
Expert execution of the message is central to the success of any mobile marketing ad. Proper integration of user experience is crucial. The delivery should not only be immersive, but also have a format that is user-friendly. An annoyed customer is bad for your business. If your ads keep annoying customers, word will soon spread to more customers thus leading to a revolt that will be bad for the business.
The modern mobile customer is savvy, thus unwilling to be loyal to specific brands without getting anything in return. Brands can take care of this problem by providing their customers with value by giving them something in return. In-app deals and coupons are also forms of valuable rewards.
What this has proven is that businesses have to do whatever is needed to stop annoying their customers with mobile ads. A good mobile ad is all about proper timing, thus not an annoyance to customers. A good mobile ad guarantees seamless delivery while providing customers with real value as a way of keeping them happy and not angry. Brands have to study customer behavior to identify the experiences of their customers and plan ads accordingly.