The world of internet marketing has been undergoing major revolution in recent years. New trends are emerging and some even cause a complete revolution in the advertising industry. Old tactics are becoming obsolete by the minute. What are the trends that are transforming the advertising industry?
1. Mobile video advertising
The rapid growth of mobile video advertising has not gone unnoticed with marketers. The popularity of this form of advertising is partly because it is the surest way of capturing and retaining the viewer’s attention for as long as the video runs. With other forms of advertising like Search Engine Optimization or pay per click, achieving this goal would be a herculean task. Thirty percent of all the videos played online are mobile video advertisements.
2. Native advertising
Advertisers are now willing to spend more on native advertising than at any other point in the history of advertisement. By 2018, the costs associated with native advertisements will have risen to $8.8 billion from the figure of around $3.2 billion posted in 2014. The main reason behind the incredible growth is that advertisers are cognizant of the levels of engagement with this form of advertisement, which are currently above average.
3. Behavioral data in advertising
Studying and using behavioral data offers a much better and more efficient way of creating ads for a specific target group instead of embarking on trial and error methods for all customers when it comes to advertising. Behavioral data provides information that allows you to reach out to your customers through multiple advertising platforms at the correct time and day.
These are not the only digital marketing trends that the advertiser should consider worth keeping an eye on going forward. Other trends that have been at play for the last few years and will continue playing a massive role include the following:
- Content marketing
- Big data
- Marketing automation
- Mobile marketing
- Social CRM
- Social media marketing
- Conversion rate optimization
- Search engine optimization
For these reasons, the modern advertiser has to be cognizant of these emerging and existing trends and base digital marketing campaigns on these developments. The advertiser must learn the best ways of using content curation tools. Content recommendation, retargeting and personalization will also be worth keeping an eye on going forward. It would be a huge mistake trying to move forward with your online marketing strategies while ignoring these trends.