Technology has made a huge impact on every individual’s daily life and business. If you are an entrepreneur looking to expand your business, then the world is your market! Today, social media accounts for almost 50 per cent of the sales for any new entrepreneur. The world is your market and social media platforms such as Facebook, Instagram, Twitter and LinkedIn give you a platform where you can sell your services across the globe. Being on social media does not mean just posting about your products and waiting for a response from prospective customers. Planning a wise social media marketing strategy every month is very crucial for any young start-up or entrepreneur. Let us learn about the things to keep in mind when planning your social media strategy.
1. Achievable Goals
It is said that “one cannot reach the sky in a day”. The same logic is applicable to any goal setting. Internet marketing goals, such as SEO, have to be achievable in the time period for which the goal is being set. There can be various goals based on what you would want to achieve through your social media platforms. You can look to increase customer visits on your website. You would want to focus on increasing brand awareness, an exercise to publicize your brand, you would also want to focus on incremental sales of your products etc. There are various goals that one can set to achieve through social media marketing. Thus, you should sort out the goals that you want to focus on and strategize accordingly.
2. Customer is King
At the end of the day, every company, start-up or venture wants to grow by expanding its customer base. To attract the correct customers, you should definitely conduct research on your target audience. Once you have established your target audience, you can utilize your various social media platforms to reach out to them.
For example, if you are a men’s lifestyle brand, then you would not market your product on LinkedIn as that platform caters to industry experts and not retail customers. Instagram and Facebook would be two platforms where you can gain the attention of young men who are interested in fashion.
It is crucial for you to conduct the necessary research in order to reach out to your target audience successfully. Afterwards, utilizing the right social media platforms to market your products or services.
3. Engaging Content
Most people would be interested in reading about their interests or what they like. This also includes how they can cultivate and grow their interests. Thus, it is important for you to have content that keeps your readers hooked to your social media platform.
There has to also be a balance maintained between excessive promotion and irrelevant content. All users would want information that is precise and accompanied by testimonials of prior users. Therefore, the captions on your social media posts should be creative and short and able to capture your target audience’s attention.
The above are the basic things you should work before making an effective social media marketing plan for your brand. These steps would help you strategize and achieve your goals from social media marketing.