A few years ago, mobile phones were more or less a luxurious item. Fast forward to 2015 and mobile phones are now an extension of ourselves. We rely on them for virtually everything from seeking for directions to shopping online. Tablets and smartphones have become the new frontier in so far as browsing online is concerned. From an entrepreneurial perspective, having a responsive website is no longer an option but mandatory.
Responsive design means that your website pages can be reformatted to any size depending on the kind of device that a person is using to access your website. It saves businesses from the hassles of having to develop a separate a mobile site which has to be promoted from scratch. Having a mobile responsive site also benefits your business. So what are the SEO benefits of responsive web design?
Google favors responsive websites
Google in essence recommends that individuals and business entities use a responsive website to target customers accessing their websites from whatever devices. In as much as there have been debates on whether its logical to have a responsive website or a separate mobile website, Google opines that the former is the best route to go. The logic is that a responsive website uses only one single URL while a mobile website uses a different URL. You will also need to improve the search rankings of a mobile website from scratch. Conversely, a responsive site uses only one HTML, URL and set of files and pages hence making it easier for Google to crawl and index pages on your website. Find some spare time for SEO courses and learn the tips and tricks in building a responsive site and other factors to rank your website.
A responsive website is instrumental in combating high bounce rates
Irrespective of how high your website is in the search results, if it’s not optimized for mobile phone users, then you will still have to contend with high bounce rates. Mobile users tend to leave a website as soon as possible if they are experiencing difficulties navigating through the pages. In essence, Google tends to interpret high bounce rates as an indication that the content you are offering is irrelevant and this inadvertently leads to a drop in your website ranking, which is definitely not good for your online marketing efforts. A responsive website alleviates this problem as the pages reformat themselves to suit the kind of device a person is using to access your website.
Responsive web design enhances user experience
Look at it this way. A website is like a window to your business. It’s a platform through which you disseminate information to your prospective customers and hopefully increase conversions. If customers can access your website through whatever device they are on without any problems, then it makes it easier for your website to improve in rankings as Google takes user experience very seriously when ranking websites. With a responsive design, users experience is enhanced as they can access and easily navigate through content on your website without any difficulties.