3 reasons why your business needs a mobile friendly website

Look around you for a moment and you will notice people going about their duties engrossed in their mobile phones. Mobile phones have become ubiquitous and an integral part of our lives. What does this tell you for your business website? The ability to be dynamic and hijack opportunities as they present themselves is what differentiates a successful entrepreneur from a failure.

You probably would be clueless as to why am insisting on this. For the sake of clearing any doubts and setting the record straight, let me embark on explaining the top 3 reasons why your business needs a mobile friendly website.

It’s what your customers need

The demographics have wondrously changed such that people are always doing their shopping on the go and connecting on social networks via their smartphones. A whopping over 60% of mobile phone users are unlikely to come back to a website if it’s not mobile friendly. This of course is a cardinal mistake you cannot afford to make. If customers are always accessing the internet using their mobile devices, it’s about time you made your website mobile friendly and achieve a competitive edge over your rivals.

To help in website ranking

From April 2015, Google rolled a mobile algorithm designed to reward and rank higher users whose websites were responsive to mobile browsing. This also means implementing one of many SEO techniques to your site. In essence, if you are searching for something online using your mobile device, Google is more likely to return results for sites that are mobile friendly than those that are standard. You may want to invest in attending SEO course to help you in the long run. The goal is all about creating a great user experience to people who are searching via mobile phones.

Avoid losing business

You need a mobile friendly site because deciding to sit on the fence is more likely to damage your business. Your success as a business is dependent on how well you adopt to change and create an enabling environment for your customers. Considering the fact that a huge percentage of browsers are unlikely to return to your site if they have to constantly resize and zoom horizontally, it’s about time you thought of making your site mobile friendly otherwise you will eventually lose your business to competitors who change with the times. A mobile friendly site is also instrumental in increasing organic traffic, leads as well as conversions.