In every industry it pays to have the gift of hindsight when looking into the future. The modern business environment is rapidly changing, and what is in style now could be phased out in as short a time as six months. It is important, therefore, to look into the changes that happen every year and use the trends as a basis for making decisions going into the future. 2015 has been a year of immense change in the internet marketing platform. A lot of what became popular last year was not discovered only last year, but was predicted by a few experts. Though there are many ways to create the best internet marketing strategy, here are the reviews of some of the predictions that came true.
Mobile friendly websites
Even though many recognized the potential, it was only until after 2012 that it started becoming an absolute necessity. Industry players started realizing that sites had to work on the mobile platform for them to remain in business. In 2012, for instance, up to as much as 80 per cent of businesses did not have sites optimized for the mobile platform. Fast forward to 2015, and Google has changed its ranking algorithm, and now regards mobile friendly websites higher than those that do not, thus making a mobile friendly website the most important factor in SEO.
Content marketing or content publishing sites were flaunted as the saviors of the digital marketing world, but it soon became apparent that they did not take the issue of trust too seriously. Many content publishers in the past few years have used less than completely trustworthy content recommendation platforms without giving second thought to the quality of articles. It seems, though, that the feared erosion of trust started taking root in 2015, a trend that gave the reader greater power in choosing the content provider that offered the most trustworthy, quality and good content or source of information.
As internet marketing started out, there was a general feeling that customers only wanted the end product, and were not interested in the complexities of the formative process. They simply wanted everything to work properly, and to experience the unique experience.
However, with technology becoming increasingly focused on the provision of a seamless consumer experience, all the channels are concentrating on emphasizing emotion to strengthen the role that the digital platform plays in shaping real world interactions. And not forgetting how personalization helps in many other elements for building the online brand for the company.
Regardless of the industry, competition online has only grown stiffer. It has become apparent in 2016 that there are no shortcuts, and one requires excellent customer service, honesty, transparency and a strong personality to stand out in the face of competition. Looking into the future, these are some of the most important elements to consider in the digital marketing platform.