Are you happy with the way your website is operating currently? Though you are aware that there are lots of people browsing through your site, are they your loyal customers?
Window shopping won’t help your business growth. You need to have customers who are actually paying for your product.
On a daily basis, millions of viewers might land up on your page, but if they are not buying anything, then there is no use of their presence. If you are not able to convert the viewers into your customers, then you must be doing something wrong online.
The conversion theory
In the world of Internet Marketing, there is a phrase called conversion marketing. If your conversion rate is low, then it is a matter of concern. If there is a problem, then there is a solution too. And the solution to your low conversion rate is to create great content.
You can attract more and more customers organically. And there is no need to pay a hefty amount to promote your brand, instead, you can grab the attention of your customers by providing them with the content that they are looking for. If your writing is good and true to its content, then it will definitely grab the attention of your viewers and they will seriously think of trying your products.
Tips to increase conversion rates
Conversion marketing is a serious thing; therefore, your approach towards it should be earnest too. There is too much noise in the Internet Marketing world, but that doesn’t make it entirely impossible to do well. If you want to rise above the noise, then your website must leave an impact on the mind of your customers.
Below, are three tips to help you with your conversion problem.
1. Using the heat maps
Information is king. You must have knowledge of how the users are browsing through your page.
What is that one that is liked by the most number of browsers and what are they ignoring? This kind of information will help you improve your page and attract more customers rather than just browsers to your page.
Heat maps help you in collating details about the user’s behaviour while they are busing navigating through your website, so put them to good use.
2. Optimize the loading speed
There is hardly anybody nowadays, who will wait for a page to load. If your page is taking time to load, then you will be losing out on potential customers then and there. Not just that, you are also damaging your reputation in a way.
It is important that you design your website in such a manner that it doesn’t take much time in loading when a customer is clicking on the link.
Don’t stuff your website with numbers of videos, heavy graphics, and plug-ins. These things bring down the loading speed considerably.
3. Customize the template
If your website looks no different from that of your competitors, then how exactly can you increase the conversion rate for your website?
Your website has to reflect the true essence of your business. As you are designing the website, you should keep in mind the product you are selling and your target audience.
The key to mastering conversion marketing is to take action when and where it is required. The Call-to-Action should start generating from the visitor of your website if you take proper action.
As a business, it is always good to see higher conversion rates; however, that would only be possible if you curate good content in your site and make it user-friendly.