The most important part of the search engine is to display the search results on the screen in order of relevance. But how do the crawlers, spiders, and bots know which site is more relevant to the user instead of another? The concept of what is more relevant to the user, and what he wants to see first, comes within the conceptual field of “Search Engine Optimization”.
SEO, as it is referred to, makes use of both technical and innovative elements that are imperative to improving the rankings for your site, to attract and drive traffic and increase the chances for crawlers to recognise your site.
vThere are many ways to optimise results from search engines, from the content on your page to the manner in which other websites link to you. Sometimes, all it takes to optimise search engines is the way in which your site is structured. Does this mean the more SEO rules you follow, the better your chances will be? SEO is not only about building a website that is search engine friendly and can easily be recognised by the crawlers, nor is it a website that is always on top when a familiar keyword is searched in a search engine. In fact, it is about making your site more relevant to the user. After all, the user is the person doing the searching.
Let us explore a few innovative and some of the most conventional strategies that can work wonders in improving your online marketing efforts and boosting the rankings of your website.
Link building is a process of retrieving hyperlinks (more commonly known as “links”) from other websites. A link is a way with which all your pages in a single site are connected to each other. Search Engines work in a way that the crawlers navigate the links from page to page. Link building is one of the hardest parts of SEO strategy and many SEO experts spend a huge chunk of their time in striving to perfect the art of link building.
Previously, on page optimisation was described as the placement of keywords. Search engines work in a way that they prefer keywords in some specific locations of the code to help determine how relevant a page is to the use of the user. But now On-page optimisation is not solely about keyword placement, but also;
- Page title
- Body Text
- Images and alternative attribute
- Internal and External links
- Meta description
- Meta Keywords
Social Media Optimisation
The use of Social Media can be as profitable as anything else. SEO experts use social media as a platform to generate attention and publicity for their site or brand. Social networking giants like Facebook, Twitter and Instagram are some of the biggest sources. Social Media Optimization is similar to SEO since they both have the same goal; the only differing thing is the fact that Social Media optimisation makes use of Social Media as a tool for generating traffic towards your website.