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Currently, there are more than 6.8 billion cell-phone subscriptions around the world. In US alone, around 60 percent of Americans own at least a smartphone. This shows why a brand cannot stay ignorant of the importance of designing a mobile-friendly website to help customers to browse through business information.
To design a mobile and user-friendly website, a business has to focus on:
1. Responsiveness
A responsive website has the biggest advantage in SEO. Today, finding responsive technology framework to use in designing a website is much easier than ever before. A responsive design is easier to access on desktops, tablets and smartphones. In any case, if you find it hard to build a mobile and SEO friendly site, there are plenty of credible SEO courses for you to learn from.
2. Navigation
Make the site easy to navigate with only one thumb. Remove the dependency on pinching. Make it easier for users to access the entire website using one hand instead of two. Make all the buttons in addition to menu navigation big enough to cater for users with larger fingers.Simple design
3. Simple design
Make the design as simple, clean and focused as possible considering that users only have a few seconds to find what they want from the website. A complex design will only turn users off, thus proving a huge loss to your business.
4. Short and sweet content
Cluttering the content on your website will only annoy customers. They would exit from viewing your website before you knew it. Writing short and sweet content is the best way for keeping the website free of cluttering. But most importantly, write good and quality content so that customers will stay longer on your site, increasing your chance in sales. Find a way of keeping visitors informed with fewer words. Uploading images are perfect example.Icons
5. Icons
Conventional mobile icons are among the best at keeping the site free of clutter. Use icons instead of words to encourage find the menu, connect socially or call. Using icons is the best strategy for convincing visitors that they are on a mobile-friendly website.
6. Optimize images for mobile
A mobile-friendly website has to be able to open or load fast. The best strategy for making it load faster is to optimize its images for the mobile devices – including tablets and smartphones. The heavier media files need a bit of stripping down to optimize them for mobiles.Caution with Java
7. Caution with Java
Excessive JavaScript is bad for the mobile-friendly website that you want to design. This is because JavaScript does not operate the same way in all browsers and mobile devices. Featuring JavaScript excessively on your website will hamper user experience.
8. Contact details
A mobile-friendly website should have clear information for users. Visitors to the site must be able to find the contact details in addition to store hours and location easily. A mobile friendly site without contact details is of no use.Wisdom with videos
9. Wisdom with videos
Videos help your customers to spend more time on your site. However, the video technology that you use should be able to provide users or visitors on the website with a flawless mobile experience. Video marketing has many benefits and it has an effective edge to bring customer to your site and increase your chance in pushing up your sales. Regardless if the videos are the ones leading to your website or the videos are embedded to your site, as long as customers are spending longer time to your site without annoying them, you are in good hands.
10. Simple forms
Finally, design forms for mobile without ignoring the importance of geolocation. Do not ask too much information from visitors when they are filling forms on your website. Make the sizes and numbers of form fields as minimal as possible. Geolocation is one mobile capability that you must take advantage of while designing mobile-friendly websites. If you begin following these guidelines today, your website should be popular with visitors for its mobile-friendly nature.
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