When launching a new business on Amazon, sellers often get caught up in the excitement of reaching out to millions of customers. One should also keep in mind that Amazon recruits more than 100,000 sellers in a year. There are chances that almost half of the sellers will leave the site in 6 months. Below are 10 common mistakes that you should avoid while launching a business on Amazon:
Forget to collect sales tax
It does not matter whether you collect local and state tax on the sales you made on Amazon, you are still answerable for it. Amazon offers the facility of collecting tax on sales. There have been established businesses that did not collect tax only to learn that now they have to pay from their pockets.
Incorrect inventory quantities and prices
As soon as you enter the prices and the inventory quantities, information is instantly available to customers. Unfortunately, Amazon does not allow you to edit information once entered. It is advised that if you do not have inventory, indicate zero inventories and if you have any never overstate the quantity you have.
Make sure that items match product listing
It is essential to make sure that items should perfectly match the product listing or sale descriptions in your online marketing. Claiming that the product is “almost the same” is not good enough on Amazon. It is advised that you never link products to existing listings unless it is a 100 percent match.
Slow answer to queries of customers
All of the sellers on Amazon have 24 hours to respond to the query of a customer, it does not matter what time or day in the week it is or if it is a local holiday. If you take more than 24 hours to respond to a query, you get dinged by Amazon. Worst of all, if there are several dings, your account can get suspended.
Failure to collect feedback of customer
Customer feedback is traced for quality as well quantity assurance. Even established sellers rely heavily on the feedback of the customers. There are several providers that can help you automate this process in a cost-effective manner.
Error in fulfilling orders
If you are new to the business, then it is best to stay informed beforehand as opposed to suffering after making a mistake. For example, if you forget to provide the customer with a tracking number or if the shipment is delayed, recheck the order placed to avoid making these mistakes. They are bound to leave a negative impact on the image of the business.
Confusing Negative Feedback with Inaccurate Feedback
Feedback is either related to the product or to you. If a user gives a negative feedback regarding your performance you can contact the user and apologise. If the feedback is regarding the product you can remove it as it does not represent you as a seller.
Super Long Wait Times for Buyers
Make sure that you do not make buyers wait for a long period of time. There are chances that many buyers stop purchasing items from you only because it always requires them to wait a lot. Also, ensure that there is always someone to answer to customer’s queries as mentioned above as well.
Not Taking Advantage of All Marketplace Services
The biggest mistake one makes is thinking that they can manage everything on their own. Sellers are provided with several different tools that can help increase sales. Use them as much as you to maximise profit and customer response.
Selling local products only
Another big mistake that is often made by new sellers is that they tend to stick with local products instead of widening their merchandise range. It is advised to introduce international sales and products every now and then.
These are 10 of the most common mistakes you should avoid while launching your business on Amazon.